New Year, New Car, New Opportunities: The dawn of 2025 has brought with it a fresh wave of creativity and innovation in the automotive industry. OMODA, the pioneering automotive brand under Chery International, has started the year with an exciting announcement. Through its “Design the Future” competition, OMODA tasked three UK-based artists with transforming the exterior of its flagship electric vehicle, the OMODA E5, into unique works of art. After much anticipation, OMODA has revealed the winner, chosen by voters on its Instagram channel. Alongside this announcement, one lucky voter has also been awarded a year-long lease of the OMODA E5 and a £1,000 charging voucher.
The Competition: A Canvas for Creativity
OMODA’s “Design the Future” competition brought together three talented UK-based artists who were tasked with using their creative flair to decorate the exterior of the OMODA E5. The competition highlighted the brand’s commitment to innovation, art, and sustainability.
Meet the Artists
- Olli Hull
- A London-based artist renowned for his ethereal and floral designs inspired by old fairytale illustrations. Hull’s winning design emphasizes the natural world, aligning beautifully with the eco-friendly nature of the electric OMODA E5.
- Jing Zhang
- A Harrogate-based digital artist who fused Eastern and Western cultural elements in her design. Her illustrative masterpiece celebrated global unity and cultural diversity.
- Dan Whitehouse (Super Freak)
- A Birmingham-based illustrator who transformed the OMODA E5 with his colorful and goofy characters, creating a design full of personality and energy.
The Winning Design
After a competitive voting process on OMODA’s Instagram channel, Olli Hull’s floral and nature-inspired design was crowned the winner. His artwork stood out for its delicate yet impactful representation of the environment, resonating deeply with voters.
Hull expressed his excitement: “As the OMODA E5 is an electric vehicle, I set out to create a design that foregrounds the natural world and the environment. I really enjoyed the opportunity to express myself via the new medium of a car, and I am over the moon to have my hard work rewarded with winning the competition.”
Exclusive Rewards
For the Artist
As part of his victory, Olli Hull will enjoy an all-expenses-paid trip to Germany to visit the OMODA Research & Design Centre. During his visit, he will meet OMODA designers and engineers to discuss the creative process behind automotive design.
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For the Voter
Emily, a 30-year-old voter, was announced as the lucky winner of a year’s lease of the OMODA E5, along with a £1,000 charging voucher. This initiative highlights OMODA’s commitment to engaging with its community and promoting sustainable transportation.
About OMODA: Redefining the Automotive Landscape
OMODA’s mission is rooted in innovation, sustainability, and futuristic design. The name OMODA itself reflects this ethos:
- O stands for life and vitality, symbolizing oxygen—an essential element of life.
- MODA derives from modern fashion trends and emphasizes a sustainable lifestyle.
OMODA’s flagship vehicle, the OMODA E5, is an electric marvel that combines cutting-edge technology with sleek, avant-garde design. With an emphasis on ecological responsibility, OMODA aims to appeal to Generation Z users who prioritize sustainability and style.
Features of OMODA E5
| Feature | Description |
|---|---|
| Powertrain | 100% Electric |
| Range | Up to 500 km on a single charge |
| Charging Time | 30 minutes for 80% charge (fast charging) |
| Interior Design | Minimalistic with premium materials |
| Technology | Advanced AI, smart infotainment, and safety |
The Winning Artists Speak
Jing Zhang
“I have enjoyed every minute of this competition. My finished car is exactly what I hoped for when I set out to create an illustrative design celebrating an Eastern and Western culture blend. I am so pleased that people connected with my design.”
Dan Whitehouse (Super Freak)
“I’m so proud of the work I produced for this competition. I had a blast every step of the way, decorating the OMODA E5 with my colorful, goofy characters.”
Chief Design Officer’s Statement
Steve Eum, Chief Design Officer at OMODA, shared his thoughts: “It is with immense pride that we announce Olli Hull as the visionary winner of the Design the Future competition. Each of these remarkable artists demonstrated exceptional talent, and their captivating creations resonated deeply. At OMODA, we are driven by an unwavering passion for innovative design, relentlessly pursuing creative expressions that redefine the automotive landscape.”
OMODA & JAECOO: A Dual-Brand Vision
OMODA and its sister brand JAECOO are part of the Chery Holding Group, which recently debuted on the 2024 Fortune Global 500 list at 385th position with a revenue of $39.1 billion.
- OMODA focuses on futuristic designs and sustainable lifestyles.
- JAECOO, an off-road brand inspired by the term “Jäger” (hunter), is dedicated to urban off-road environments, offering exceptional performance and intelligent technologies.
Together, OMODA and JAECOO have achieved over 220,000 cumulative sales globally, marking them as one of the fastest-growing automotive brands.
Final thoughts
OMODA’s “Design the Future” competition has successfully demonstrated the synergy between art, technology, and sustainability, reflecting broader trends in the automotive industry. Initiatives like this highlight how manufacturers are integrating artistic expression with eco-conscious innovation, showcasing the potential of electric vehicles as both functional and aesthetic masterpieces. By inviting artists to incorporate themes of sustainability and culture into their designs, OMODA underscores the growing emphasis on blending creativity with environmental responsibility in modern automotive design. By celebrating the creativity of UK-based artists and engaging with its audience, OMODA has set a new standard for community-driven innovation in the automotive world. As the brand continues to grow and redefine mobility, it’s clear that OMODA is committed to pushing boundaries and inspiring a new generation of car buyers. To view all the decorated vehicles and stay updated with OMODA’s latest initiatives.
New Year, New Car, New Opportunities: FAQs
- What is OMODA E5?
- The OMODA E5 is an all-electric vehicle combining cutting-edge technology with eco-friendly features and a futuristic design.
- Who won the “Design the Future” competition?
- London-based artist Olli Hull won the competition with his ethereal, floral design.
- What did the winning voter receive?
- The winner received a year’s lease of the OMODA E5 and a £1,000 charging voucher.
- Where can I see the winning designs?
- The winning designs can be viewed on OMODA’s.
- What is OMODA’s focus as a brand?
- OMODA focuses on innovative design, sustainability, and cutting-edge technology, targeting the young and eco-conscious Generation Z market.
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